di pgi yg hening ni ak nk k0ngsi serba sedikit about chapter 3: strategic initiatives for implementing competitive advantges.
have organizations can take strategic initiatives including:
- supply chain management (SCM) - involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profatibility. there have 4 basic components which is supply chain strategy, supply chain patners, supply chain operation and supply chain logistics
- customer relationship management (CRM) - managing all aspects of a customer's relationship with an organization ti increase loyalty and retention and an organization's profitability. - it is not just technology, but a strategy. - CRM can enable an organization to : identify types of customers, design individual customer marketing campaigns, treat each customer as an individual and understand customer buying behaviors.
- business process reengineering (BPR) - the analysis and redesign of workflow within and between enterprise. then, Business process is a standardized set of activities that accomplish task such as processing a customer's order.
- enterprise resource planning (ERP) - integrates all departments and functions throughout an organization into a single IT system, so that employees can make decisions by viewing enterprisewide information on all business operations. - ERP as ''enterprise''. ERP systems collect data from acroos an organization and correlates the data generating an enterprisewide view.
thats all fr0m me to this chapter... :)
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