chapter 2!!!!

salam smua... :)

mggu nie kt0rng dh abes study chapter 2 (identifying competitive advantages). 

1. identifying competitive advantages is to survive and thrive an organization must create a competitive advantage.  

• competitive advantage : a product or service that an organization's customers place a greater value on than similar offerings from a competitor
• first-mover advantage : occurs when an organization can significantly impact its market share by being first to market with a competitive advantage.

organizations watch their competition through environmental scanning

• environmental scanning : the acquisition and analysis of events and trends in the environment external to an organization.

three common tools used in industry to analyze and develop competitive advantages include:

• Porter's Five Forces Model
• Porter's three generic strategies
• Value chain

     2. the five forces model-Evaluating business segments

Porter's Five Forces Model determines the relative attractiveness of an industry. 

Rivalry among existing competitors  >> 

1. Buyer Power assessed by analyzing the ability of buyers to directly impact the price they are willing to pay. 

• ways to reduce buyer power : - switching costs - costs that can make customer reluctant.

                                                        -loyalty program - rewards customers based on the amount.

     2.  Supplier Power assessed by the suppliers' ability to directly impact the price.

          Supply chain consists of all parties involved in the procurement of a product or raw material.

    3.  Threat of Substitute Products or Services is high when there are many alternatives to a    product/services and low when there are few alternatives from which to choose.

    4.  Threat of New Entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to entering a market. 

    5.  Rivalry Among Existing Competitors is high when competition is fierce in a market and low when competition is more complacent.

• product differentiation occurs when a company develops unique differences in its products with the intent to influence demand.

    6.  The Three Generic Strategies - Creating A Business Focus

Organizations typically follow one of Porter's three generic strategies when entering a new market.

    7.  Value Chain

• once an organization choose its strategy, it can use tools such as the value chain to determine the success or failure of its chosen strategy.
• business process - a standardized set of activities that accomplish a specific task, such as processing a customer's order.
• value chain - views an organization as a series of processes, each of which adds value to the product or service for each customer.
• combining Porter's Five Forces and three generic strategies create business strategies for each segment.

kereta kne RANTAI!!!!!

Salam... emm, nk cite ape eak ari nie.hehehehee

ari mmg rse ngantuk sngt2 dlm clas tdi. nk kte x ckup td0r rsenye dah t'lbh ckup dah.hehehe... enth la maybe  sbb envir0nment baru k0t sbb tu la penat ckit. ye la, kan dah duk luar. envir0nmentnye x sme la macam dduk k0lej dlu.huhuu.. ari nie ak tngk ade bo0th kt parking lecture. mmg bnyk la event sem nie sbb nie kan sem pendek. mkin bnyk la pitih(duit) ak abes.kuakuakua..

tp kan p'kara yg mmg kt0rng x sangka b'laku kt kt0rng.hahahaahaa... kereta dila ngn syu kne 'RANTAI'. peh, mmg bnde ni bt0l2 menyusahkan kt0rng la. dah la time tu dh nk dekt maghrib. kt0rng g jmpe guard and then mak guard g taw yg kereta kt0rng mmg x leh ambk ari nie sbb pak guard yg rantai kete kt0rng tu dh blek.huhuhu.. :(.. mmg stress r. dah la mlm ni sbnrnye nk g celebrate bufday syu and zaty. s0, t'pkse la cancel plan tu sbb kete x leh ambk.huhuu.. mmg plan ari nie x mnjadi langsung. kt0rng blek umh then msk2 smua. mkn mlm kt umh je la jwbnye.hahahaahaa....

CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY

Fuh.. sem ni kne blajar IT la plak. dah la x mahir sngt sal IT nie.huhuu.. tp x pe kite try dlu. chaiy0ookk... chaiy0ookk... chaiy0o0kkk... :)

1 day in a class MGT 300

Blajar CHAPTER 1 (BUSINESS DRIVEN TECHNOLOGY)..

bukk je buku xtaw ape bnde p0n.huhuu

ok kt sni ak nk cite ckit ape yg ak blajar eak.hehehehee.. ilmu kan msty la kne share.hehehehe...

Nowadays, business depends on technology. so, technology is important to us... what is IT?? IT is a information technology and IT is everywhere in business. with IT all people can get information easily. and the information is open to us. for example, we can get the information through the internet, ebook and etc. it is can make our daily life became so simple.hehehe.. (ape yg ak mengarut nie). 

Then, information technology basics...

Information technology (IT) is a field concerned with the use of technology in managing and processing information. IT also important enabler of business success and innovation. the information technology umbrella can be quite large, covering many fields that deal with the use of electronic computers to convert, store, protect, process, transmit and retrieve information securely. 

Management information systems is a business function just as marketing, finance, operations, and human resources are business function. a general name for the business function and academic discipline covering the application of people (web developers, IT specialist), technologies, and procedures - collectively called information technology - solve business problems. 

when beginning to learn about information technology it is important to understand the data, information, and business intelligence. data are raw facts that describe the characteristics of an event. the characteristics is include the date, item number, item description, quantity ordered and etc. it is characteristics for sales event. information is data converted into a meaningful and useful context. information from sales events could include best-selling item, best customer and worst customer. then, business intelligence refers to applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts. it is helps companies gain a more comprehensive knowledge of the factors affecting their business such as metrics on sales, and productions. 

IT resources is the plans and goals of the IT department must align with the plans and goals of the organization. information technology can enable an organization to increase efficiency in manufacturing. there are three resources which is people use, information technology to work with and information. if one fails, they all fail. most important, if one fails, then chances are the business will fail.

IT cultures is an organization's culture plays a large role in determining how successfully it will share information. culture will influence the way people use information and will reflect the importance that company leaders attributes to the use of information in achieving success or avoiding failure.
-information functional cultures is employees use information as a means of exercising influence or power over others. for example, a manager in sales refuses to share information with marketing. this cause marketing to need the sales manager's input each time a new sales strategy is developed.
-information-sharing cultures is employees across departments trust each others to use information (especially about problems and failures) to improve performance.
-information-inquiring culture is employees across departments search for information to better understand and the future and align themselves with current trends and new directions.
-information-discovery culture is employees across departments are open to new insights about crises and radical changes and seek ways to create competitive advantages.

this is all for chapter 1... :)

abes je chapter 1 ak taw la serba sedikit psl IT ni.hehehee(p0yo je kan ak ni)..

go0d bye kelantan, i will miss u.. :(

fuh, part 5 is coming. bnyk bnde nk kne buat skrg ni. dah kne dduk luar c0z x dpt k0lej.hehehe.. dlm pkul 7 pgi ak sampai Melaka. 11 hours in a bus was really tired. sampai sje Melaka Sentral ak call taxi. ak, ct dan yana naek teksi sme2 sbb kt0rng dduk 1 rumah. sampai aje kt rumh sewa tu kt0rng call uncle yong (tuan rumah la). disbbkan kepenatan kami x sempt p0n nk kemas rumh. mmg tr0s td0r la.hehehe..  mmg penat la. seharian kami smua (ak,qid,dila,aimi,ct,izzaty,shu dan yana) kemas rumh tu. ak dduk 1 bilik dgn qid dan dila. dah la bilik tu x de kipas. t'pkse la kt0rng tdor kt ruang tamu.huhuuu.. k la. ckup la utk ari ni ye. ok byeee... :)